AI Insights · Timothy · January 2025
Top 5 Fashion Games on iOS in Australia: Q4 2024 Performance
Explore the performance trends of the top 5 fashion games on iOS in Australia during Q4 2024, with insights on downloads, revenue, and user activity.
In the fourth quarter of 2024, the top fashion games on iOS in Australia showed varied performance trends. Here's a detailed look at their metrics, based on data from Sensor Tower.
Makeup Stylist -DIY Salon game saw a fluctuating revenue trend, peaking at around $105 in early December. Downloads decreased steadily in October, bottoming at 2.1K in late November, before rising again to nearly 3K by the end of December. Active users also experienced a slight dip, starting from 31.9K and ending at 30.8K.
Eye Color Mix demonstrated a progressive increase in downloads, starting at 1.5K and reaching over 4K by mid-December. Active users mirrored this trend, increasing from 2.8K to 6.4K by the end of the quarter.
Project Makeover maintained high revenue levels, with figures around $58K at the start and ending slightly lower at $46.8K. Downloads showed a downward trend initially but surged to over 4K in late December. Active users increased from 20.2K to 22.1K by the quarter's end.
Makeup ASMR: Makeover Story displayed stable revenue, peaking at $229 in late December. Downloads fluctuated, starting at 3.1K and ending at 3K. Active users remained strong, rising from 103K to 111K.
Finally, Beauty ASMR Quest had a decreasing trend in downloads, starting at 3.5K and dropping to 1.2K by late November. Active users also saw a decline, from 10.2K to 7K by the end of December.
For more detailed insights, visit Sensor Tower.
